4 weeks. Live. You walk out with a tracked campaign, a weekly optimization cadence, and a 5-year head start on a channel that's currently bidding at $1.50 CPC. 30 seats. Starts July 7.
$5B+ raised for clients · 2,000+ businesses advised · #1 globally on Upwork in Finance
The Big Idea
If I can prove to you that ChatGPT Ads is the 2007 AdWords window — and that the operators who build the system in the next 90 days will own a 5–10x cost advantage for years — then the only question left is whether you want to be one of them.
Same word — "ads" — doesn't mean same channel. Comparing Google Ads to OpenAI Ads is like comparing organic apples to hybrid, sugar-enhanced, scientifically-bred orange trees.
The auction physics? Different. The targeting? Different. The optimization loop? Different.
Port the Google playbook in here and you'll burn $3K in 14 days and conclude the channel doesn't work. Yeah, don't do that.
The business owners who win the next 12 months learn the new operating system. The ones who don't, watch them eat.
ChatGPT Ads CPC: $1.50 today → $15 projected by Q2 2028. 10× cost increase in 24 months. The window closes.
Every paid channel has the same arc. The business owners who learn first eat the ones who arrive late.
AdWords had it in 2007. Facebook Ads, 2015. TikTok, 2019. ChatGPT Ads is in that window right now. The auction has barely been touched.
Filters exist because the wrong fit wastes your time and mine. Yes on all four? Keep reading.
Not a content library. A working channel.
Already convinced? Lock your seat at $2,000.
Lock my seat — $2,000 prepay →Tue Jul 7, 2026 · 12:00 PM ET · 2 hours
The auction physics. The CRS Zones map (Dumpster Fire / Painful Middle / Promised Land / The Moat). The Profitability Line — the ONE thing that decides whether your ads profit or lose money. SIAG architecture. The Quick Wins Hierarchy. The Purina anti-case-study on landing-page-to-intent-depth matching.
DeliverableYour first Tier-1 SIAG, built live on your own dashboard. Not mine.
Tue Jul 14, 2026 · 12:00 PM ET · 2 hours
Use your first 7 days of real data. Classify each SIAG (Winner / Loser / Undetermined). The 3 Pruning Rules. Beacon Live — 2 new SIAGs in under 10 minutes. Live ad-pruning audits on real dashboards.
Deliverable2 new SIAGs built. 1 underperformer pruned with documented reasoning. Sweep log #2 filed.
Tue Jul 21, 2026 · 12:00 PM ET · 2 hours
The 3 scale-up failure modes (premature / vanity / unprotected). The 4-question filter. The LTV-based daily spend ceiling. 2–3 live Performance Teardowns on real student dashboards. Plus: live landing-page teardowns and rebuilds against your actual offer.
DeliverableYour filled-in Scale-Up Decision Matrix. One per active SIAG.
Tue Jul 28, 2026 · 12:00 PM ET · 2 hours
Last-click undercounts ChatGPT Ads by 60–80% in early data. The 3 attribution models I use. UTM convention. 7-day-click + 1-day-view standardization across Meta, Google, and ChatGPT. Then: your 90-Day SOP.
DeliverableYour Cross-Platform Attribution Playbook + your filled-in 90-Day SOP.
Founder of Unicorn Capital. $5B+ raised for clients from a16z, Sequoia, SoftBank, Tiger, Khosla. #1 globally on Upwork in Finance. 2,000+ businesses advised across 16 sectors.
Real-world credibility, not creator credential. I've spent the last decade building the playbook for capital, growth, and channel architecture.
Full disclosure: I'm not a 20-year career media buyer. I'm a founder who builds systems. I've been watching this channel since OpenAI announced it — capturing screenshots, testing the auction, documenting what works and what burns money.
Don't take my word for it. 144K subs on YouTube. Vet the teaching style before you click apply: Evan Fisher YouTube →
Forbes · Inc. · Business Insider
Not a course. Not a content library. A working intensive.
Every Tuesday at noon ET: you bring your real dashboard. I audit it live. You build on screen. You leave with the week's deliverable shipped. Job done. Moving on.
Do the math before you look at the price.
You're not paying $2,000 for a course. You're paying $2,000 to skip 9 months of $1.50-CPC tuition I already paid.
Four bonuses I'm bundling into Cohort 1 that don't exist anywhere else.
12+ real competitor screenshots with annotated breakdowns. Including the Purina deep-funnel mismatch, the Wayfair deep-discount blunder, and others. Live evidence captured May 2026. Worth the cohort price on its own.
Limited to the first 15 enrollees. Within 30 days post-cohort. I pull your dashboard, run the audit, give you the next move. Not a generic call — your actual numbers.
When the playbook updates, you get the updates. The platform will change. Your access doesn't.
Cohort 1 alumni get application priority and grandfathered pricing on the Q1 2027 Founders Council mastermind. The Council is the next tier up. You're in line first.
Total stack value with bonuses: $15,900. Founders price: $2,000.
$4,997
$2,000
Prepay in full — save $2,997 vs rack rate
Non-refundable deposit. Sweep Guarantee applies (see below).
Prepay $2,000 →$4,997
$1,600 + $1,600
$3,200 total — save $1,797
First payment today. Second fires 1 week pre-cohort (Tue Jun 30).
Reserve with $1,600 →After June 19 — or when seat 30 fills — public price returns to $4,997. We will not extend.
Founders pricing tiers
Buy now, lock the lowest tier. Once seat 10 sells, the price moves up. Once seat 20 sells, it moves up again.
Three actions over 30 days:
Do all three and you'll have what you need to run ChatGPT Ads.
Don't have a tracked campaign by day 30? I refund 100% of what you paid AND you keep the templates, SOPs, and recordings. Work filter stays. Refund teeth get real.
Honest. Tied to action. Filters opportunists. Full terms: /refund-policy
OpenAI Ads account approval takes ~12 days. To be ready for Week 1 (July 7), you have to apply within 48 hours of enrolling. Can't apply right away? No drama — defer to Cohort 2 at Founders pricing.
I care more about you succeeding than I care about your money. That's why this gate exists.
Is this just Google Ads but for AI?
No. Same word ("ads") doesn't mean same channel. See Section 2. Different auction physics, different targeting model, different optimization loop.
Is this also about AEO (Answer Engine Optimization)?
No. AEO is the organic discipline — getting cited as the answer inside ChatGPT, Perplexity, and Claude without paying. Critical infrastructure. Longer game though — 6 to 24 months to compounding results. This cohort is paid placement: predictable, controllable, measurable inside 4 weeks. Separate AEO program launches 2027. Founders alumni get first access. AEO waitlist →
How much budget do I need?
$3K+/month. Anything less doesn't generate enough data to optimize.
I'm a service business — can I still join?
If you have a documented lead-gen funnel and meet the budget threshold, you'll go through manual review. If not — B2B Edition waitlist.
What if I can't make a live session?
Replays in Kajabi within 24 hours. The Sweep cadence plus community discussion fills the gap. But: the live audits are the marquee value. Try not to miss more than one.
What's the Council tier?
Future Q1 2027 mastermind for Masterclass alumni. Application-only, $10–15K quarterly. Don't worry about it until after you've graduated Cohort 1.
Can I get a refund?
See the Sweep Guarantee.
I don't have an OpenAI Ads account yet — should I still apply?
Yes. Apply for your OpenAI Ads account within 48 hours of enrolling. Approval takes ~12 days. The cohort timing is built around this gate.
I've heard the 'first-mover' story before — TikTok, Pinterest, Snap. Most don't compound.
Fair. Here's how to tell a real window from a hype window: 3 signals. Auction sparsity (most commercial categories have zero advertisers right now). Platform-funded demand (OpenAI is subsidizing distribution to grow paid ad supply). User behavior shift (people are doing commercial research inside ChatGPT, not just queries). ChatGPT Ads hits all three. Pinterest hit one.
$3K/mo for 60 days is $6K of ad spend on top of the $2,000 tuition. What's the payback?
Average DTC operator at $100K–$10M revenue hits their first profitable SIAG inside week 2–3. At a 2.5x ROAS on $3K/mo, tuition pays back by day 35. If that math doesn't work for your unit economics, you're in the wrong cohort — and that's a feature, not a bug. The ICP filter exists because the wrong fit wastes your time and mine.
What if OpenAI changes the auction in 6 months and the playbook breaks?
Auction mechanics shift. The Sweep cadence and the Scale-Up Decision Matrix don't — they're calibrated to YOUR economics, not OpenAI's UI. The 90-Day SOP is a system, not a screenshot. Plus: Bonus #3 (lifetime access to Cohort 2 + 3) means when the playbook updates, you get the updates.
Why a cohort instead of self-paced? I can learn from your YouTube.
YouTube teaches you what to do. The live audit teaches you what's wrong with YOUR account. That difference is the entire product. If you want frameworks without the audit — the channel's free, go nuts. If you want the audit on your actual dashboard with your actual numbers — that's the cohort.
Closing June 19 or 30 seats. Whichever first. We will not extend.