These 3 Steps Increased My Productivity 400%

Your #1 job: get as big an impact in a day as you can.

But it’s not “do more stuff” - it’s do the RIGHT stuff.

Doing the RIGHT stuff massively increases the value of your business.

Unfortunately, founders everywhere get distracted by the little stuff, and ignore the reality:

Distractions destroy your ability to make milestone-level progress.

Focus is worth A LOT to you:

• Booking those new customers after you were actually able to truly listen
• Build that new system you’ve been dreaming about
• Spend that extra hour on distribution strategy… that ended up doubling your sales

Solving your distraction problem is worth millions.

Here’s how to deal with it, step by step:

Step 1: Kill the distractions

PING!

This is what you need to get rid of immediately:

Notifications are a VAMPIRE on your productivity.

They get in the way of deep work, and they need to go.

Here’s how to cut your notifications by 80%+:

1. For your own sanity, Delete every app you don’t actively use
2. Turn off all “News” type alerts. Social media too. Remove everything you can.
3. iPhone: Use Scheduled Summary for all remaining alerts. Set Focus Mode during all working hours
4. Turn your phone on silent. [My phone’s been on silent since 2015.]
5. Set your Favorites list so your phone only rings for your Spouse/SO, Security-related, Kids School etc. Shouldn’t be more than 15 people.

Now you’ve got your phone figured out, let’s deal with your inbox.

Step 2: Put your Inbox on Pause

Email is a productivity disaster.

If you’re anything like me, you get 100s of emails a day.

The email pings that interrupt your deep work flow state don’t need an instant response.

We’re gonna get it under control.

1. Aggressively unsubscribe to anything that isn’t core work. Never feel bad about hitting the Spam button if there’s no easy unsubscribe.
2. Timebox your emails (Boomerang for Gmail). I set mine so that it’ll only do email drops:

• 2x / day on weekdays, at 7:45am & 1:30pm
• 1x / day on weekends

Set it up so that only certain members of your management team have a subject-line safeword that will pass your Pause filter (’put Rhino in the subject line if it’s truly urgent’ for example).

Emails will no longer interrupt your sleep or daytime productivity.

Once you’ve freed up your focus…

Step 3: Make your Day List

Resolve to accomplish 3 main things every day, and list them out.

Make a To-Do list for today. Not 50 things - just three.

Hint: The thing that feels the scariest is probably the one that needs to go to the top of that list.

Anything you get done beyond those 3 are a bonus.

Just always get the 3 done first.

Now Go Do It.

With all this additional deep work time, I bet you can get your Top 3 To-Do’s done by 10:30am every day.

Meaning you can prove you’re able to execute faster, grow your business massively and hit growth milestones faster.

Millions are at stake.

Stop reading and go do this stuff.